Bice is now overseeing  over 30 restaurants worldwide, of which 25 are branded as Bice. We also have under construction 5 new Bice in 2012 and the launch of a new concept called Pizza Milano which is a /Fine/Fresh/Fast/Food, opening in Kuwait Dubai and Abu Dhabi.
Bice has also launched his "seafood" concept called Bice Mare , with the first one having opened in Dubai, overlooking the tallest building in the world, the Burj Khalifa. A new Bice Mare will soon open in Abu Dhabi.
Our casual concept Bistro Milano, that operates in USA under the name of Café Med or Bice Bistro, will also open in 2012 its first ME branch in Dubai, and in Doha, Qatar.
Sales of over $ 50 M and numbers of employees of over 2,000, will increase accordingly. The new frontier of our expansion will be the new emerging countries of India and China.
Not bad for a small Milanese Restaurant that went to conquer the world !!

The network of Bice restaurants spanning the world today began in 1926 in Milan. Beatrice Ruggeri - Bice to her family and friends - was known for her extraordinary hospitality and personal warmth. For years she was encouraged to open her cucina to the public. In 1926 she agreed, albeit reluctantly, and a neighborhood trattoria - loosely translated, a friendly gathering place - was opened. With Bice in the kitchen and her brothers and sisters serving in the dining room, il Ristorante Da Gino e Bice, or Bice as it would later be known, had a family feeling. The first customers said it was like being at the home of a friend, as Bice hoped they would. Bice Ruggeri was now a recognized Milanese restaurateur. And her sons, Remo and Roberto, were taking steps to extend her vision throughout the world.

2012 is a very excitIng year for Bice.

USA
We just opened our new Cafe Med by Bice in Deerfield Beach FL with ocean front location.
Late spring beginning of summer we will open a new BICE in Scottsdale AZ with a great lounge overlooking the magical desert, and the Scottsdale Pinnacle Peak.

INTERNATIONAL
January 2012 we finally  opened the latest and sensational Bice Bahrain. Restaurant in the World Trade Center, with incredible views on the bay. Within the restaurant, with an internal dramatic open staircase we have also opened the Bice Lounge, a place to relax after dinner, with live music.
Early summer we will open Bice in Muscat Oman, at the new Opera House location.
We will also open early summer Bice in the Al Hamra shopping center in Kuwait City. In the same building we will also open our first Pizza Milano, which is the new entry in our concepts. It will be a Fine/Fresh/Fast/ Food.
Fall 2012 we will open a new bice in Panama City, at the Trump Ocean Resort

We are under construction in Amman Jordan.

We are negotiating with for Russia, Ukraine, Azerbaijan, North Africa, Saudi Arabia, Pakistan, India, China and the UK.

We are going to update this list quarterly, so stay tuned!!!

> BiCE outlet set for Dubai launch
> Ameinfo
> Ameinfo
> Golf Las Vegas
> Zawya
> Dmagazine
> The National
> Hotel & Restaurants
> Time Out
> BiCE expands into Bahrain, Muscat and Jordan
> BICE UAE 10 Years anniversary
> Bice visits Southern Sun Hyde Park Sandton